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    What is Digital PR?

    Digital public relations (DPR) is an online marketing strategy for gaining links, increasing authority, and increasing brand awareness in the media. Digital public relations firms employ strategies such as creating entertaining, newsworthy, or data-driven content and promoting it to media outlets, content creators, and influencers. The ultimate goal of this strategy is to gain deserved media coverage on a variety of online platforms, such as:

    Blogs

    Social Media

    Business Network

    News Sites

    What is Traditional PR?

    Traditional public relations relies on offline tactics to raise brand awareness and secure placement in print publications and interviews. Magazines, billboards, and even radio and television interviews can be used to accomplish this. Traditional public relations is usually based on building long-term relationships with journalists. The ultimate goal of this strategy is to gain deserved media coverage on a variety of offline platforms, such as:

    Press

    Radio

    TV

    Events

    Digital PR vs Traditional PR

    Importance of Digital PR

    1. STRENGTHEN YOUR BRAND’S IDENTITY

    Digital PR aids in the development of your brand’s identity online  Your target audience and customers will quickly realise that your brand has a lot to offer if you publish regular news stories and press releases. This provides valuable insight into your company’s mission and how you’ve established yourself as a renowned and competent voice in your domain. Your members will be able to see that you are ahead of your competitors by highlighting your knowhow.

    2. IMPROVE THE IMAGE OF YOUR COMPANY

    The more positive things your target audience hears about you online, the more positive things they will hear about you. Within your industry, this increases brand trust and authority.

    3. ENHANCE YOUR SEARCH ENGINE VISIBILITY

    There are many KPIs to consider and achieve in digital PR and SEO, but the most important one is gaining high-quality, high-authority links back to your company’s website. Having a strong back link profile is one of the most important aspects of achieving excellent SEO results. Links can be obtained in a variety of ways, with Digital PR being one of the most effective.

    It is possible to gain links from these websites in a more authentic and natural way by using more traditional PR tactics, such as writing press releases and outreaching them to national news publications.

    Enhancing Google SEO Ranks and Brand Visibility via
    “Growth Digital PR”

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    Startups & Brands

    Explore Growth Digital PR 5x More Value vs Traditional PR





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