Frequently Asked Questions

A press release is an official announcement done on behalf of the company through media channels and publications. It is done to deliver particular information about the company, such as a product launch, planned event, partnerships, etc., which the company wants the customers to know about.


The best way to reach out to the maximum number of people is through media channels. It helps in faster spreading of the message through the wide audience base and hence create the buzz the company targets.


A press release is a piece of newsworthy information broadcasted on news channels. It is a part of the marketing strategy but is precisely prepared, inserting information to garner the attention of the masses. It is prepared objectively with quotations and statistics about the product with a striking headline.

Looking for the best PR agency in Bhubaneswar to help you with your business plans for marketing new products, rebranding, etc.? You may consider getting in touch with us at PR Macaw, one of the most reputed PR agency in Bhubaneswar. We have been working in the industry meticulously to deliver results to all our clients. So contact us at PR Macaw and end your search for the best PR agency in Bhubaneswar.

After understanding what a press release is and how it serves your business, you might want to know how to use it better and differentiate it from other social media campaigns. Here are some of the reasons why companies draft a well-crafted press release to media outlets:


  • Builds trust: The press releases are done through journalists who have huge fans following themselves. Their word of mouth builds credibility about your brand, and people are assured that it is the right product or service. A well-written press release would also strengthen your company's bond with the journalist. Hence, the chances of your press release being picked up by them would increase, thereby increasing the reach. You can also maintain a portfolio of content on your website for your existing and future customers to see. 


  • Enhance SEO performance: While preparing the press release, you can add specific keywords and links of related products to your website. Hence, it also improves the quality of the content of your business. Higher and better SEO would result in a higher ranking in the searches, increasing the footfall and impression of your website. 


  • Announcements: Press releases can be done to create buzz and excitement among the audience about your upcoming product. Press releases are used for the announcement of :


  1. Upcoming sales and events
  2. Product launch 
  3. Management changes 
  4. Surveys and study results
  5. Financial growth and news
  6. Branding of new products and rebranding of others 
  7. New strategies and plans


The primary distinguishing factor between a press release and a marketing advertisement is that press releases focus on important content. Therefore, while preparing it, think of the topic and question yourself if you want to read something.


  • Content: The press release is also a website and social media content source. The press release consists of statistics, information and catchy lines that can be broken and used in the form of posts. For instance, a part of the press release can be picked up and used in blogs to give more information about the topic. The detailed articles can be formed into strings of social media posts and used in a slideshow for presentation. You can organise all your press releases in a single portfolio on your website. It can help boost SEO and enhance your company's value to the customers and journalists who are going through the website.


  • Create momentum: One of the main reasons for doing a press release is the story it tells about your brand. The content in a portfolio on your website is a complete timeline of the launch and progress of your products and growth in general. If press releases are done regularly, it shows that the business is moving ahead. It is a way of communicating to your customers and potential business partners about the growth and journey of your business. It is also a way of assessing the growth and development of your organisation. 


Want to curate high-quality press releases? It would be best if you had a high-end PR agency in Bhubaneswar to assist your objective. You may look for some of the best PR agency in Bhubaneswar or contact us at PR Macaw directly. We have some creative heads who would assess and examine the factors hindering your growth. With the help of our advanced tools, we can help you understand beyond impressions. So get in touch with us at PR Macaw, one of the best PR agency in Bhubaneswar.

Press releases are a crucial string in maintaining public relations. The press releases are distributed to the journalists and editors, who further speak on the topic; the message reaches the audience and potential customers. 


The subject (the organisation itself) is mentioned in an adequately drafted press release, and the message is written concisely and clearly. Press releases have been in the market for several years now. It is not done primarily to promote products; hence consumer-centric language is not used. A good press release would leave a long-lasting impression, while an improperly written press release can hamper your growth and business. It can create a bad image in the eyes of the journalists who would avoid future relations with your company. 


Thus, press releases should contain relevant information such as upcoming events, new corporate plans and strategies, personnel changes, etc. make sure to send a press release to the media outlets which cater to your business needs. You can do press releases on a weekly or monthly basis as suitable. It is usually released to create awareness about the business and upcoming events and attract journalists and target audiences. Also, since these are news articles, they should focus on basic principles of journalistic objectivity. It should be written in a way which catches the attention of the journalists and editors. The information should be new and unique.

Thus, the impact of a good press release is crucial for your business. Get well-designed press releases from PR Macaw. Our services have helped many businesses grow and find the right market. We have also delivered high-quality business press releases making us one of the best PR agency in Bhubaneswar. Our continuous effort towards exploring newer areas and ideas would open several doors for your business growth.

A PR agency is focused on helping businesses connect with their audience. Therefore, the main objective of the PR team is to collect, research and put it to use with all their modern tools to find the right strategy for their client's business to reach new levels. In addition, they would be beneficial to the business by helping you understand beyond metrics. 


Thus, a PR team is mainly a firm which influences the public about your business. They help maintain a good brand image, persuading more customers to use your product. Media coverage is one part of a PR agency's role. However, it has many other ways of elevating your brand value in public. 


A PR agency is a business wing that gives a third person's perspective to the company. It includes businesses, corporations, non-profit organisations and government companies. Usually, a lead executive would work with the client and have a team to handle everything. They aim to know your company's goals and objectives, etc., examine your expectations from the existing business plan, sales and revenue margin, etc. Hence maintain complete transparency with the PR team to ensure both of you are on the same page.

Finding a PR team that fits the business requirements is a tough job. However, here are some factors which you should consider while shortlisting the PR team for your company:


  • Expertise in your industry: The right PR team should have experience in the niche of your business. It would save up all the effort of explaining the details about the requirements of the business. An experienced PR team would bring in their lessons, contacts in the industry and experience along with their advanced tools making the business level up in the overall aspect.


  • Size: If you are starting the business, you might need a minor PR team that gives you quick attention to managing the business. Also, consider the pricing and the time they could invest in your company. With time as your business expands, you can accordingly change the team.


  • Targets: The PR team should be able to show results as quickly as possible. They should have a target of reaching certain numbers and can achieve it in weeks, not months, to prove their capability. The PR team is working for your company and bringing in their knowledge. Keep sure to maintain defined boundaries.


  • Location: If you are new in the business, try looking for a PR team near your location. It is because they have more contacts in the local market, newspaper, radio stations, etc. hence it would be an advantage for announcing your products and services in the future.

Also, make sure that your team gets comfortable with the PR team. You can contact us at PR Macaw, one of the best PR agency in Bhubaneswar, for all your business needs. We are open to all kinds of businesses, big and small, aiming to create a difference. So contact us now.

The decision to hire a PR agency depends entirely on the requirements of your business. However, here are some of the goals and ways a business can achieve by bringing in a dynamic PR team: 


  • Media: A PR team brings in their expertise and connections with popular media outlets. The press release is then broadcasted by journalists. The journalists are in search of high-quality articles, and PR agencies help in bridging the gap.


  • Strategic communication: The ideal time to get in touch with a PR team is to achieve targets which you have been trying to hit for a long time. PR teams help in crafting well-defined press releases and strategies to target the right audience. If you are new in the market and want to get a foothold, get in touch with a PR team who would be of great assistance in helping you build community and media relations.


  • Community relations: If you are new in the market and want to get a foothold with the launch of your products, a PR team would be instrumental in helping you settle in the community.


  • Social media communication: If you are looking for ways to enhance your social media game, you can get in touch with a PR team who has expertise in social media building. They would be instrumental in designing campaigns and bringing in connections to leverage your social media.


  • Crisis management: There are instances when a company can fall into bad publicity, which can affect its brand value severely. A PR team is always ready with a backup plan and protects the business from negative publicity.


 After knowing how a PR team can help you in your business, if you want to get in touch with some of the best PR agency in Bhubaneswar, you can contact us at PR Macaw. We have a number of services, such as corporate writing, brand management, etc. We have a team of creative members who have devised unique plans for every business, making us a trusted name among our clients. We have also been recommended as one of the best PR agency in Bhubaneswar for the quality service and value we add to all our client's businesses. So worry no more and contact us at PR Macaw now.

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