Frequently Asked Questions

A press release is a short official announcement made by any organisation or business to spread the word about t news and related information about their upcoming business changes. It plans for the media and other interested parties to get press coverage and the attention of the masses. You can do it through broadcasting, digital ads and other media advertisements. 


A press release is done to gather the public's attention when the company is launching a new product or service, along with all the related information, through a famous journalist. The company is spreading the message through the media. Public relations writers are the ones who curate the perfect press release, which would be the touchpoint of so many potential customers. The journalists add a touch of their creativity and present it. Companies do a press release on the following occasions:


  • Launch of new product or service
  • Merger or acquisition of any other company
  • Product updates
  • Corporate events
  • Opening of new branches
  • New partnerships
  • Rebranding
  • Promotion or hiring of any executive
  • Awards 
  • Surveys and studies 

After understanding the occasions of doing a press release and its impact, you can see the importance of  PR firms in Chennai. A PR agency would be the way to get started in the field, being in the industry for several years. Considering a Chennai press release? You may contact us at PR Macaw, one of the top PR agency in Chennai. We are one of the known names among the PR companies in Chennai. From suggestions to writing, we are with you at every step. So look no more for Pr companies in Chennai and contact PR Macaw. We are one of the top PR agency in Chennai, for all your business needs. Book your appointment now with PR companies in Chennai.

Press releases have much more impact and use than just plain advertisements. It is a means of letting the customers know about the changes in the company. Some of the prime reasons for doing a press release include the following:


  • Advertising: When launching a new product or service, the company does a press release which helps get the attention of famous journalists and reporters, who then write or telecast the press release. It works both for the company and the news channel. The company gets public advertisements while the news channel gets new content delivered. 


  • Building media relations: Having good terms with the media is vital for a company to grow and be successful. Press releases help build a relationship with the media, such as broadcasting channels, newspapers, magazines and social media. Hence, the media gets a lot of content and strengthens the connection. It also helps businesses streamline distribution sources for future press releases and announcements.


  • Reaching the customers: The high engagement and impression of media sources are why it benefits businesses that want to expand their customer base. Media outlets such as blogs, social media platforms, news journals, and live streams are some of the ways to distribute your information to newer audiences and potential customers. Hence, for this reason, many brands include press releases in their social media campaign to increase their reach.


  • Builds trust: Press releases are also helpful in building trust and authority in the market. It is an excellent way for new businesses to create awareness and reach new audiences in the market. Regular updates about the company through press releases help better interact with the audience, thus promoting trust.

Considering getting a PR firm in Chennai to support your business? It is never too late to level up your marketing game, and who else is better at it than PR Macaw, one of the best PR agency in Chennai? We are one of the best PR agency in Chennai, catering to all business needs. We offer all kinds of support to our clients, delivering the best results hence maximising your profits. So search now more for a PR company in Chennai because we are. Contact us at PR Macaw, a PR firm in Chennai, directly.

The importance of press releases has increased as businesses have realised the potential of online marketing. With the correct technique, it can bring great results. Here are some of the main reasons why press releases are essential:

  • Announcement of a new product or service: If you plan to announce any new product or service of your brand, you can do a press release, and in a minute, the news will be spread on all websites and social media networks. Also, journalists who speak about it boost engagement and curiosity about the product.


  • Enhance brand image: Since it is pretty easy to draft press releases, companies can draft as many as they desire. Several press releases are further going to enhance the reputation of the brand. Adding images further increases interest. Nowadays, press releases are a whole package consisting of images, videos and other multimedia hence making the press release all the more enjoyable.


  • Faster distribution: During earlier times, press releases were only sent to journalists. If the journalists found the information unworthy, it just stayed in the file. Now through online press release distribution, it is no more at the mercy of journalists. It can instantly spread to millions through websites, emails and social media posts.


  • Increases public knowledge: In the press release, the companies can add other links which would redirect the reader to get more information about their products.


  • Chance of going viral: There are chances that your press release can become viral if a vast number of people start sharing it, thus creating a buzz that other forms of advertisement would not be able to generate.


  • Convenient: Press releases can be read anywhere from the phone and any other device.


  • Search engine optimisation: While drafting a press release, the use of specific keywords which would further enhance your reach can be done to rank your page higher in search engines.

Want to know about how PR firms in Chennai add value to your company? You can contact PR companies in Chennai or directly contact us at PR Macaw. We offer some top services and bring the most advanced tools to help you see beyond impressions. So if you are looking for good PR companies in Chennai, we might be the right fit for you. Contact us at PR Macaw for Chennai press releases and other related management work. We are one of the best PR companies in Chennai.

Public relations is about managing how people see you as a brand. The best way to do this is through having a good media relationship.


Here are the ways a press release agency would help to get the attention of the masses:


  • Research: The best way to get the right audience's attention is by finding the media outlet which reaches them. PR agencies would take interviews and gather all the information about your company. Understanding which media outlet is best for your product helps to get the most out of it.


  • Planning: After the research, strategy building and planning begin. It includes PR goals, pitch angles, calendar with important dates such as product launches, sales, etc. 


  • Execution: After approval of the plan, the PR agency would roll out the information through:


-Assembling press kits which would include important dates, logo, information and product specifications. In addition, it has product samples and press releases.


-Make unique pitches which would grab the attention of journalists, podcasters and media outlets which reach out to your target customers. 


-Once the pitch is compiled, the agency will contact the journalists and outlets directly.


-PR agencies can also include influencers who are prevalent in your product's niche.


  • Services: A PR agency provides several benefits apart from creating brand awareness and visibility. Here are some more ways 


-Social media management

-SEO and social media

-Event planning and management

-Crisis management


-Award nomination 

Thus, now you know how PR firms in Chennai would help you reach the right audience. If you are looking for a top PR agency in Chennai, you can contact us at PR Macaw. We are one of the well-known PR firms in Chennai with a deeply connected network. We are highly driven by values and have a versatile time which would help you with the right plan. Our constant efforts to improve have made us among the best PR agency in Chennai. Contact us now and end your search for PR companies in Chennai.

Here are seven factors to keep in mind while choosing the PR agency for your company:


  • Planning about your business goals and what you expect from the PR agency with expertise in that field.


  • The number of employees doesn't matter. It is the quality they produce and add to your business. A smaller number of employees have a lesser hierarchy and are thus more efficient. 


  • While choosing the agency, look for their contacts and connections, which they would bring. 


  • The agency you choose should exercise in the niche of your business to avoid the unnecessary frustration of repeatedly explaining the work and goals.


  • Before closing the deal, ask who the employees working with you would be. Some companies send senior employees to pitch and secure the deal, then hand over the work to other employees later.


If you are looking for PR firms in Chennai, contact us at PR Macaw. We are among the best PR agency in Chennai, executing strategic plans and helping you achieve the desired goals. Our connections with the media and influencers come as an added benefit. So put an end to your search for PR firms in Chennai, as PR Macaw is here. Contact one of the best PR agency in Chennai now. 


Are you considering revamping your business with a PR agency? You can surely get in touch with PR Macaw, one of the best PR agency in Chennai, to suit all your business needs.

Collaborating with the right PR agency to suit your needs is the best way to boost your company's value. Here are some of the methods by which PR companies add value to your life:


  • Enhance engagement: PR agencies help to create brand awareness and strategise how to do it in the best possible way. They would work with your team and plan how to curate the content, such as video, images and other ways to deliver the message.


  • Promotion by media influencers: When you hire a PR agency, they not only bring their expertise and ideas. They also bring their reputation and trust to several media influencers. If you are not well aware of the market, they have the tools to help you build relations and get new opportunities and ways to fit in the market.


  • Protects the brand value: Maintaining the image and protecting it is one of the main motives of the PR agency. They would always have your back when answering media questions or any news.


  • High ROI: PR agencies are essential for driving market traffic, leading to new opportunities and enhanced revenue. They also have PR metrics that would help you understand progress beyond engagement rates. They would then adjust the plan and implement changes to get the desired results.


  • Improve the performance: PR agencies go a long way in managing your teams. They brainstorm ideas and strategies to generate maximum value. They are like an extended arm of your company that should fit correctly.  

Thus, it is essential to have a PR company in Chennai that fits your needs. You can look for PR companies in Chennai. If you want a top PR agency in Chennai, you can contact us at PR Macaw. We are a multi-specialist PR company in Chennai with several successful clients. As a top PR agency in Chennai, our services include public relations, corporate eruptions, branding, performance communication, crisis and reputation risk management and much more. So get your Chennai press release from PR Macaw. We are a well-known PR company in Chennai. So, book an appointment now with one of the best PR agency in Chennai.

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