Frequently Asked Questions

A press release is a brief and compelling announcement officially announced by the company and shared with the press from where it is published on popular broadcasting multimedia channels, digital advertising and other channels. The press release is often known as a press statement, media, or news release.

A press release is done to announce the company to the masses. It contains all the required information about the business in an interesting journalistic form. It is the primary source of information as the companies release it through press releases. The primary purpose of a press release is to get media attention which would further write more about the company increasing the reach and engagement of the product or service. It is done on the following occasions:


  • New product launch
  • Mergers and acquisitions 
  • Product updates 
  • Events 
  • Openings 
  • Partnerships  
  • Rebranding 
  • Executive employee promotion and hiring 
  • Awards and nominations
  • Survey and study results 

Are you new to the business and want to know ways to get in the eyes of the audience? Contact us at PR Macaw, a PR agency in Jaipur, to get an idea of the best strategies to make your business a hit. We offer several services and have a deeply connected network of journalists, making us one of the top-rated PR agency in Jaipur. So end your search for PR companies in Jaipur by contacting us.

Press releases are a crucial point of interaction between the company and the audience. The company lets the audience know about the changes in their business, improvements, etc. Here are some of the common reasons businesses do press releases:


  • Advertisement: When a company launches a new product or service, a press release is usually done to get the attention of journalists from the media industry and the masses. The journalists and channels who find the press release worthy telecast it on their channel hence doing promotions without any extra cost. Thus, much money is saved on advertisements and promotions, while media channels also get new content.


  • Building media relations: Having good relations with the media personnel is vital for the success and growth of the company. Press releases help build a good bond between brands and media outlets such as broadcasting channels, magazines, influencers, and newspapers. These connections also prove beneficial for future press releases and communication.


  • Reaching potential customers: The wide availability of media outlets throughout the nation makes it an obvious choice for spreading the news immediately. It is an ideal option for new businesses that want to increase their impressions and hence need a broad audience base. Online content such as blogs, social media posts, news journals, and live streams are some of the ways to connect. Thus, many brands include press releases in their campaigns to get more customers.


  • Promotes trust: Press releases by the company help build credibility in the market and establishment. It is an excellent way for new businesses to create brand value and interact with their customers. Through informative press releases and relevant insights about the company, it can build trust with its customers, who would then become long-term customers, which is an asset for the business.

Want to publish a press release for your company but feeling lost? Don't worry; we at PR Macaw got your cover. We are one of the top PR companies in Jaipur and have years of expertise in the field. In addition, we have high-quality advanced tools which would help you understand your customers beyond metrics. As a PR agency in Jaipur, we cater to all business needs. So contact us at PR Macaw, a well-known PR agency in Jaipur.

With time, the impact of press releases has changed significantly as online marketing is found to be a more effective way of promotion. Yet press releases have not lost their importance if executed correctly. Here are some of the main reasons why press releases are beneficial for your business:


  • Announcement of a new product or service: If you plan to announce any new product or service of your brand, you can draft a press release. Public relations professionals craft the press release. The press release would spread the news in minutes on all websites and social media networks. Many journalists also tend to speak on press releases, further promoting your product or service.


  • Improves brand image: With all the services available, it has become relatively easy to draft press releases. Now businesses can draft as many press releases as they want. Multiple press releases would further increase interaction and improve the brand's reputation. The press release can be made more appealing by adding images. Nowadays, press releases have several multimedia such as images, videos, etc., which makes the press release more attractive and worth reading.


  • Instant distribution: Press release distribution in the olden days was much different. The companies would send their press releases to particular journalists. If the journalists found it worthy of their time, they only reached the masses. Otherwise, it just stayed stacked up in the file. However, now through online press release distribution, it is no longer dependent on the journalists' choice. A press release published online can instantly spread to millions through websites, emails and social media posts.


  • Increases public awareness: In the press release, the companies can add other links that would redirect the reader to know more about their product and further promote their other products.


  • Chances of getting viral: There are chances that your press release can become viral if a vast number of people start sharing it on social media, thus creating a buzz that would not be possible with other forms of advertisement.


  • Portability and convenience: Press releases can be read anywhere from the phone and any other device.


  • Search engine optimisation: While drafting a press release, using specific keywords in the content can increase the chances of being in the top few search results, thereby driving more significant traffic to your website.


The advantages of a well-crafted press release are numbers. Only a professional PR agency would be able to deliver it. You can look for PR companies in Jaipur or contact us at PR Macaw. We are a well-known PR agency in Jaipur. We are a team of motivated young professionals striving for perfection for our clients. The clients of our PR agency in Jaipur have been able to hit the numbers they always dreamt of with our support. So end your search for PR companies in Jaipur and connect with us.

Public relations is about building and maintaining your brand image. The best way to do so is by having good relations with the media to get the proper publicity.


Here are the ways a press release agency would help to get publicity in your market:


  • Research: The best way to get the attention of your potential customers is by identifying the media outlet which caters to them. PR agencies would take interviews and gather all the information about your company. They would then research your category's media outlets, journalists, podcasters, and influencers. Knowing which media outlet is best for your product would help the agency to get the most out of your investment.


  • Strategic planning: The next step, after research, is to organise and use that data to develop a strategy to approach the goals. The PR agency aims at making the right plan for your business. It includes PR goals, pitch angles, editorial calendar with important dates such as product launches, sales, seasonal launches, etc. They would also include tricks and tips to follow and discuss with your team. 


  • Execution: After approval of the plan, the PR agency would roll out the information through:


  1. Press kits: Assembling press kits that include important dates, logos, information and product specifications, information about the leading positions holders of the company, etc. It is the part where the message of the brand is delivered0 and also includes product samples and press releases for distribution.
  2. Pitching techniques: The PR team would develop unique pitches that would grab the attention of journalists, podcasters and media outlets that reach out to your target customers. The more quirky and different the pitch, the higher the chances of it being noticed by journalists and media outlets of your niche.
  3. Outreach: Once the pitch is compiled, your agency will start contacting the journalists and outlets according to the plan.
  4. Engagement through influencers: PR agencies can also include influencers who are popular in the product's niche and can enhance the reach of the product through their audience. 


  • Services: PR agencies provide several benefits apart from creating brand awareness and visibility. They are the backbone of the business in every aspect, such as marketing, sales, branding and much more. Here are some more ways the help you:


  1. Social media management
  2. SEO and social media
  3. Event planning and management
  4. Crisis management
  5. Branding
  6. Award nomination 


Finding the right PR agency is an overwhelming process. If you are looking for PR companies in Jaipur, contact us at PR Macaw. We are one of the best PR companies in Jaipur because of our high-quality services. We help you identify the factors which hinder your growth and stand with you throughout. So contact PR Macaw, a well-known PR agency in Jaipur, for all your needs.

Are you considering getting a PR team to help you out? Finding the right PR agency per your business requirements is the best way to add value and get the best out of the investment done on the PR team. Here are some of the methods by which PR companies add value to your life:


  • Plan and prepare: Before going to any PR agency. It is important first to plan what you expect from the team. Planning about your business goals and what you want the PR agency to do and finding a PR agency with expertise in that field. It avoids time wastage and reduces the number of searches.


  • Size of the company: The number of employees doesn't signify how good it is. It is the work they produce and the value they add to your business. A company with fewer employees has a lesser hierarchy in their work distribution and is thus more efficient. 


  • Network and connections: When you hire a PR agency, they bring all their professional tools and good, fruitful connections. While choosing the agency, look for their contacts and connections, which can benefit your company.


  • Experience: Always go for an agency with work experience in your industry. It helps save time and effort in explaining the details of the business. The agency you decide to go forward with is supposed to ease your workload and not add unnecessary frustration of repeatedly explaining the work and goals.


  • Avoid clickbait: Before closing the deal with the agency, it is better to ask about the employees working with you. Some companies send senior employees to pitch and secure the deal, then hand over the work to other employees later, which is incorrect.


Hence, there are many things to consider while looking for a PR agency in Jaipur. You search for PR companies in Jaipur or contact us at PR Macaw. At PR Macaw, we have consistently delivered excellent results to all our clients with the help of our supportive team. We are among the trusted names for a PR agency in Jaipur.

Getting a good PR team is a high ROI. They instil life in your brand. Here are some f how they assist your business:


  • Enhance engagement: It is impossible to increase the business only through word of mouth. Hiring a PR agency helps enhance brand engagement and build strategies to execute it in the best possible way. They would work with your team and plan how to curate the content, such as video, images and other project parts to deliver the message.


  • Promotion through media influencers: Having a PR agency also brings the expertise, idea, reputation and trust of several media influencers. If you are new to the business and targeting to make your place, they have the high-end tools and knowledge to get started, help you build relations and create new opportunities and thus make your mark in the business.


  • Protects the integrity of the brand: One of the main objectives of the PR agency is maintaining the image and protecting the brand value. They are the first to come to save the team in case of any crisis, leaked news, etc. They are prepared with a plan of action in advance.


  • High ROI: PR agencies are the key to driving market traffic and unlocking new opportunities, partnerships and profit levels. They also have advanced PR metrics that would help you understand progress beyond engagement rates. Per the ongoing data, they would adjust the plan and ensure your business grows.


  • Improve the performance: The PR team you have hired should fit right into your team. They are like an extended arm of your business. They would think of creative ways of doing things, give advice and help your team, thereby increasing the overall performance.  


Want to know about PR companies in Jaipur? You can directly get in touch with PR Macaw, one of the best PR agency in Jaipur. We would strategize ways to help the business grow and reach its targets. Our experts are some of the best and most well-versed people in the industry. So wait no more and contact us now.

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