Frequently Asked Questions

Written by public relations professionals and distributed to multiple media outlets, a press release is a brief news story. Also known as a news bulletin or media statement, a press release should be clear and short.


Meant to be written in an engaging way with facts that answer the 5W1H questions(who, what, why, when, where and how); it does not work as per the usual perception of it being just a simple sales-boosting marketing tool.


As the headline and subhead contain a press release's key message, they should be engaging enough to catch the audience's eye.


As a communication tool to convey a particular subject's information, publishing and releasing it in a public relations context aims to spread awareness to a specific audience. In addition, it helps raise brand awareness about the individual/company. Usually, these can be seen as social media alerts.


So now that we have a basic idea, let's know more about PR agencies in Kochi. The upcoming information will be crucial in contacting a PR company in Kochi. So knowing some basics can help you improve interaction with PR firms in Kochi and around. This way, you can avail better PR services in Kochi. Looking for a PR agency in Kochi? Contact PR Macaw, one of the top PR agency in Kochi.

The next thing for one to know is the purpose of it all. Why is this task even done? So here is a list of reasons that you must know.


  1. They Build Credibility


Due to them being shared with journalists, they can help your brand gain many credibilities. Strict ethical codes like unbiasedness and fact-checking help with credibility. You can build trust with current and potential customers by including a content portfolio on your website with press releases. It also helps build credibility in journalists.


Strong relationships with journalists, built on well-written press releases, help with press release publishing.


  1. They Build SEO

With the help of press releases, you can post unique and valuable content. Natural SEO can be gained using keywords and links. Consistent delivery of valuable content can raise the rank on search engine results pages(SERPs).


  1. Easy content


Separate pieces of content can be derived from such releases. An example is infographics which you can use for:

  • Presentation slideshows
  • Social media posts
  • In-depth blog posts

Your website's separate portfolio for press releases can be a source of SEO generation. Curious customers and journalists can also help give your company a more comfortable feeling.


  1. Creating Momentum


A considerable advantage of press releases is that they help create the company's story with the help of a portfolio on the web page. What is the benefit of it? It helps create a timeline for the company if written consistently and for events worthy of news. So make sure to derive such advantages with the help of PR agencies in Kochi.


This way, potential investors, customers and journalists can explore the company's trajectory. It also helps to know a company's growth or downfall from a bird's eye view.


These many purposes can make you reach out to a PR company in Kochi. With these many points, PR agencies in Kochi can be tremendous assets. It can be good for one to use PR services in Kochi. So continue to read for more fundamentals that can help you understand PR agencies in Kochi and things about them.

As the chief purpose of a press release's distribution is to raise its subject's media profile, it employs the method of distribution to journalists, editors and various media outlets. A well-written press release conveys the message in a prominent, concise and objective manner. What should one understand? You shouldn't employ consumer-focused language in a press release. Essential information, like changes with relations to personnel, events, new corporate strategies, etc., should be sent to the relevant and most influential media outlets that help give it the maximum outreach.


Regular distribution, on a weekly or monthly basis, can help reach the target audience. Moreover, journalists are very close to news articles, so journalistic principles of objectivity should be kept in mind while writing press releases. You should catch a reader's attention(chiefly that of editors and journalists) with the newsworthy information mentioned. Therefore, it is advantageous to bring complete information to the readers.


With this information, you can estimate how a PR company in Kochi can help you. The importance of PR agencies in Kochi is immense. It just makes it equally important to learn about PR firms in Kochi. Now it becomes crucial to know what a PR agency is and which PR services in Kochi can be used. So let us move to learn more about what a PR agency in Kochi has to offer.

Dedicated to helping businesses, individuals, and organisations communicate, the press release industry has assembled people, research and modern technologies to help clients reach business objectives and new audiences. In addition, such firms help understand the target audience well.


They influence public opinion about a business and its products or offerings. Therefore, the communications of a company need to be handled well. It is where a PR agency's assistance comes to the rescue. Besides media coverage, the ideal communications tools for achieving company objectives must be there.


So a lead account executive is usually identified for one-on-one client work by an agency. Once you are honest with the PR firms regarding the goals and the potential risks against the company, it becomes better for the agency and its professionals to frame things accordingly. It is how PR agencies in Kochi or anywhere else work.


Now we have the basic idea of what a  PR company in Kochi is like. It can help you understand how PR agencies in Kochi are. Want to know more about PR services in Kochi? Read the coming things as well. It can significantly help you get professional assistance from PR firms in Kochi for your business. Looking for a PR agency in Kochi? Book an appointment with PR Macaw, one of the top PR agency in Kochi.

When choosing an ideal agency for yourself in the city, there must be some consideration factors. You want to be clear between two or more agencies, do you? So brace yourself. With the list of factors mentioned here, it can be easy for you to know what needs to be considered for selecting the best agency that will work for you the best way.


  1. Industry Knowledge and Experience


Everyone needs an agency that can be of much help with its experience. So it is good to be with an agency specialising in the desired task and knowing what needs to be done to shape public opinion. Such an agency knows the work it needs to do, the contacts it needs to approach and what methods it should employ to bring the best results.


  1. Location


Finding small PR firms in the area should be your priority for a small business. As it knows local media stations, a small PR firm knows what can help you gain better coverage in a small area.


  1. Appropriate Size


As there are multiple firms of multiple sizes, it becomes vital to pick a firm that matches your company's size. A small agency can significantly help with attention, responsiveness, cost, contact and collaboration. With an expanding business, you can surely go for agencies with more services.


  1. Reasonable Pricing


As working with a PR agency is still a considerably pricey affair, you should ensure that the pricing matches the expertise and the amount of work being contributed. Comparing with other agencies and looking for reasonable prices is also essential.


  1. Employee Chemistry


Contacting different firms also takes understanding their employees in terms of personalities. It means a lot in terms of coordination. It helps one know how much a firm has in terms of professionalism, courtesy and passion.


These factors should be enough to help you choose a PR agency in Kochi of your choice. But, of course, finding the ideal PR company in a sprawling city in Kochi can be challenging. So make sure to know of such factors when contacting PR firms in Kochi. But the next element will help you further understand more about PR agencies in Kochi.

As there has been enough emphasis on press release agencies in the points and facts mentioned above, let us know some reasons that are enough to convince you to hire an agency. These are some goals for you to focus on and how PR agencies can help you achieve them.


  1. Media Relations


A PR agency's assistance can be suitable for establishing relations with journalists, editors, media outlets and professionals. As journalists and media outlets seek to provide their readers and viewers with news, PR agencies help them get the content they need. It is how a PR agency can help a company get more coverage by relaying messages through a journalist or a media outlet. 


  1. Social Media Communications


A PR agency with a strong background in social media platforms can help you, and your company meet your marketing goals with the help of the rising method of advertising and promotion.


  1. Crisis Management


As a crisis period is incredibly delicate in a company's time, it must learn how to handle it. A company's survival depends upon the management of a crisis. With the help of PR agencies that can handle a crisis and specialise in the same domain, one can ensure that the company controls the crisis well and functions smoothly in the future.


  1. Community Relations


As the local community and the relations of a company with it are incredibly important for a product's launch or the company's reputation as a whole, it is a need to have a good image in front of the local community. It is where a PR firm specialising in community relations can significantly help.


  1. Nonprofit relations


A startup company's goals and alignment matter when it comes to altruistic goals and when it tends to go with nonprofit organisations. It is where a PR agency's assistance can help establish critical connections and build campaigns around them.


With these many methods to help you achieve your goals and objectives for your company in terms of marketing and promotions, PR agencies in Kochi offer a lot in terms of the same. Thus, it is wise to go for PR services in Kochi. If you can reach the goals you wish to achieve with the help of PR firms in Kochi, you should consider the points listed above.


With this, our journey exploring PR agencies in Kochi ends. Contact PR firms in Kochi, considering the tips and ideas given in the guide. This way, it will be easier for you to understand their work. So be sure to avail PR services in Kochi with the help of it all. So if you are looking for a PR agency in Kochi, book an appointment with PR Macaw. It is one of the top PR agency in Kochi. So wait no more and have an effective PR agency in Kochi by your side.

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