Frequently Asked Questions

Knowing the basics of a press release before understanding advanced concepts is essential. To put it simply, a press release is an official statement issued to news media houses and publications on behalf of a business organisation. Its purpose is to provide specific information. For example, one can use this information in a new product's launch, an event or any other major announcement from the brand's end to the public.


For a brand's propagation in front of the media, media houses are some of the biggest channels one can use.


A press release contains exciting information for journalists, the press and media houses. The content must be adequate to cater to the needs of and attract the journalists searching for news content. A press release's content must be enough to the point where it can entertain the public.


They are written objectively. With eye-catching headlines, quotes, infographics and statistics, press releases a basic idea of the topic like an article.


The primary purpose is to let the media cover and publish a brand's activities over various platforms. It helps the brand express its interests and expand with an excellent reputation in front of the public.

As we have cleared the basic idea of what a press release is, let us get to know some purposes of the same. Here are some goals for us to know.


  1. They build credibility


As they get circulated among journalists, they help build credibility for the company. In addition, because of strict ethics like fact-checking and unbiasedness, the credibility of journalists helps take the brand's credibility to a higher level.


Press releases in the website's portfolio of content build trust with current and potential customers. Well-written press releases also help build strong bonds with journalists for future promotional activities.


  1. They Build SEO


The use of keywords and links with consistency helps build SEO naturally. An advantage to SEO is that it is a unique type of content with value. Therefore, with consistent and appropriate use of keywords and proper implementation of SEO methods, the content rises the Google search engine results page rankings.


  1. They Announce Newsworthy Content


Announcement of newsworthy content helps build excitement within the industry/niche. The purpose is to announce


  • Branding launches
  • Upcoming events
  • Financial news
  • New product or service releases
  • Changes in management
  • New business models
  • Study results


One can find the only significant difference between a regular marketing content piece and a press release in the focus of the press release on newsworthy content. The consideration should be of the question-" Can this make people get interested?" and if it can seek the attention of the press and the journalists.


  1. They Are Easy Content


Their assistance comes in handy when you bring valuable content up on your website and social media channels. There can be fragments like interesting infographics, statistics, and quotes that you can use for different content material like:


  • Social media posts
  • Blog posts for deeper insights
  • Slideshows for presentations


You can create a separate portfolio page for press releases for curious customers, journalists, and SEO generation.


  1. They Create Momentum


Press releases represent upward growth if they are written consistently and contain material worth attention too. They can also be included as a brand story and help inform potential customers. They also help the journalists track the company's trajectory with time.


As we get into more detail with each part, you will be more comfortable understanding and interacting with various PR agencies in Ludhiana. It is significant for us to learn the importance of press releases to give you an idea of how good it can be to contact PR agencies.

It is important to have well-written press releases because they are essential in promotion and marketing. This way, one can stand out and successfully avoid negative reviews. Exclusive data, catchy headlines and real news make a press release tremendous and well-written. Here are a few factors that you need to consider and include.


  1. New Product Launches: The new product's purpose is to provide an alternative to the current market options. Thus, one must mention some key things, specs, availability, pricing and other product details to make it easier for the consumers to understand and choose.


  1. Mergers And Acquisitions: Stakeholders have structural changes in their sphere of interest. So, One must include the organisations involved, merger or acquisition information, and leadership teams' quotes in the content.


  1. Product Updates: A change in an existing product can also attract consumers. They should include the change in product, the benefit of the change and the reason behind it.


  1. Events: Media houses can be significant assets for an event's promotions with their outreach. The event's description, the reason for attending it, venue, pricing and other vital details must be mentioned for a better idea.


  1. New Partnerships: Partners' awareness creation is a great marketing tactic. It proves to be beneficial for the involved parties. It includes the summaries of the dynamic companies, the reason behind the partnership, who benefits and other details for current and future partners.


  1. Rebranding: Even with a herculean task like rebranding, announcing can bring great relief. The change, You must include the reason behind the rebranding, the date of effect and the leadership team's quotes in the content.


  1. Executive Promotions/Hiring: To control the leaders' image, they must be featured and promoted to the public. A biography, a photograph and other vital details can help one establish credibility.


  1. Awards: Awards are necessary to maintain authority. Including the company's information, the reason behind the award, the award's information and the ceremony's details can provide good content.


It is wise to give details to the proper journalist for an ideal press release and promotion.


All the points we explored above are sufficient to make one realise the importance of PR agencies in Ludhiana. However, as there is a lot more to add value and prove fruitful in establishing bonds with PR agencies in Ludhiana, let us explore some more.

A press release agency is an agency which provides professional services to its clients and devices, manages and produces unpaid messages for the client. Those messages are then spread to the public on the client's behalf. To influence opinions and change actions, various modes, ranging from radio and television to newspapers and magazines, are used to spread the messages. The sponsoring organisations do not have to pay a fee for these modes of communication.


As only a section of the people shares a similar opinion, only certain sections of the people are targeted. Targeting different sections also helps these agencies work towards widespread opinion and opinion change.


Corporations and businesses, non-profit organisations and government agencies are usually the clients of such firms.


Because of the amortisation of initial internal expenses, an Agency of Record(AOR) relationship is usually established between the agency and its client. The AOR relationship included a contract containing a stipulated duration with details of ownership, fees, rights and termination clauses.


Without a contract/agreement's benefit, a PR firm's work is labelled "project work". In such a case, the project is on its own, with its pricing and management done accordingly. 


Now that we have covered a significant bit of what we need to know before contacting PR agencies in Ludhiana, only a bit is left. However, it is essential to understand these basics as one can be challenged by many problems while approaching the agencies for work if they need to be aware of some basics. So let us move on to learn some more things.

Finding an ideal PR agency that can do your work well takes work. One must keep some factors in mind while thinking of having an agency in contact that does the desired work well. One should consider the following factors if the idea is to choose a PR firm to partner with.


  • Experienced in your industry


The specialisation of a PR agency is visible in its experience and record. As these agencies also have their specialisations, they do not end up choosing an entertainment PR company to promote a tech-based product. An agency that specialises in your industry has an idea of what it needs to do and which contacts it should use to ensure the promotion of its client and the product.


  • Transparent


Money is the leading dealmaker in a bond between the client and the PR firm. So one should be sure of the PR firm's transparency regarding money. A clear offer is the first green flag that should give you some relief. On the other hand, you should not accept conditions that make you feel uncomfortable and should lay down your expectations with clarity.


  • Goal-oriented


If the expected goals are the firm's priorities and the client's desired goals, the results must be visible within weeks, not months. It is the PR agency's work to fulfil your expectations in marketing and promotions. But they have the knowledge that you lack. Good bonding between the client and the firm can help achieve the objectives quickly.


  • A PR agency alternative


Achieving business goals, increasing brand awareness and reputation, handling activities and reducing the burden on the employees' backs can be done with the help of a PR agency's assistance. But as PR is not the cheapest in your budget, be sure to have some alternatives that can come in handy when needed.


This way, you can choose an ideal agency out of the multiple PR agencies in Ludhiana. However, it cannot be accessible without such factors to determine the agency perfect for you out of the numerous PR agencies in Ludhiana. So make sure to keep these factors in mind.

Now let us learn more about some reasons in detail that will convince you to partner with a PR agency. Which causes can suffice to make you understand the need for a PR agency in your marketing campaign? Let us know about them.


Some goals that a company should have and can be achieved with a PR company's assistance are:


  1. Media Relations


 A good way a company can gain attention is by relaying messages to large audiences through media houses. The help of a PR agency can be a tremendous asset in achieving such a target in time. PR agencies can help you achieve these objectives by spreading your word through journalists searching for information.


  1. Social Media Communications


A PR agency can relay a social media message with a decent background and expertise in using social media to spread the word.


  1. Strategic PR Communications


You can contact a PR agency to spread a message to a specific section of people.


A PR firm's assistance can be crucial in ensuring that the company's name and the product's sales keep rising in a local community.


  1. Crisis Management


A case of crisis can be there in the time of any company. Therefore, it is vital to handle a problem wisely. This way, one can save the company and go on the way it should. A PR agency specialising in crisis management can significantly help manage such crises with the client.


  1. Non-profit Relations


A PR agency can help build connections and establish campaigns in the domain if there are charitable goals and alignment with non-profit organisations is preferred.


These are the things in which you might feel the need for PR agencies in Ludhiana. You can find PR agencies in Ludhiana that can help you with the promotions and marketing of your own company or a product in case you are struggling with it or need it.


As we have finally covered everything that we needed to know about PR agencies in Ludhiana, you are all set to look for your PR agency to partner with. With all these basics in your mind, you will be able to have a clear idea of what PR agencies in Ludhiana are like and how they function.

Explore Growth Digital PR 5x More Value vs Traditional PR