Frequently Asked Questions

The announcement made by a business about newsworthy latest developments with the media is known as a press release. So it is because it aims at generating press coverage. 


The four critical phrases for the press release are:


  • A formal announcement to the media: A press release involves making a formal announcement about the business developments in a particular format. It involves vital details such as the dateline, header, and boilerplate. 


  • Sharing business developments: The news shares are worthy enough to catch people's attention. 


  • Sending it to the media and other interested parties: It is distributed to media and other parties interested in the business. 


  • Focusing on generating coverage: The main aim of the press release is to get media coverage to promote the business.


A press release is also called a press statement, media, or news release. It is generally written by the company's PR team (public relations). The statement is then sent to different news outlets such as magazines, newspapers, radio stations, television stations and websites. 


The press release is used for various purposes, such as to promote the launch of a new product or service, company milestones, events, awards etc. In addition, press releases can boost website traffic and generate leads if done strategically and distributed to suitable media.  


If you are looking for a PR agency in Pune, then you are at the right place. PR Macaw is at the top of the list of PR agencies in Pune. We have tried and tested formulas that will help your company reach excellence. We are a PR company in Pune that understands your company's needs and goals and then works towards its success by implementing suitable marketing schemes. So, if you want one of the top pr services in Pune, contact us now. Book an appointment with PR Macaw, one of the best PR agency in Pune.

Companies can release press releases for various reasons. Here are some of the reasons: 


  • Product announcement: whenever a new product is launched, the company releases a press release to build buzz and get coverage. 


  • Company announcement: A press release is used to announce restructuring, relocation, partnership, financial news, and other updates. 


  • Event announcement: The press release promotes the company's hosting, sponsoring, and events. 


  • Initiative announcement: If the company is taking a new initiative or campaign, it releases a press release to make its audience aware of and promote it. 


  • Award announcement: Award-winning announcement is the best way to build credibility and positively impact the audience. 


  • Employee announcement: The press release is also used to announce hiring a new executive or announcing a promotion. 


  • Research announcement: Companies release press releases to share their latest research.


These are some benefits that a PR company in Pune can provide you. Finding top PR services in Pune can take a lot of work. There is a long list of PR agencies in Pune. However, among them, one of the best pr agency in Pune is PR Macaw. We have years of experience in the marketing field. Whether it's content management, social media marketing or media coverage, we have the right team to boost your company's engagement in every aspect. Want to keep your company ready for any crisis or keep it up to date with today's trends with a PR company in Pune? Then book your appointment now at PR Macaw for PR services in Pune.

Media outlets are always looking for the intriguing and latest news to provide their audience. The press release is the best way to get all the information in one place. 


Let us look at an example of how a press release works. 


A company starts a CSR initiative and wants it to get media coverage. So, the marketing writes a press statement and provides it to different media outlets. One of the outlets reads the press release and finds it interesting. So journalists contact the company to get more information and schedule an interview. After that, the journalist writes an article and publishes it on their respective platform. It helps businesses promote their initiative and build brand equity. 


Even today, the press release is one of the essential components of marketing strategy. Moreover, it allows easy media coverage for free. 


The importance of press releases are: 


  • Engage Media: Press release helps to generate media coverage. It is the best way to put your story in front of your audience. 


  • Build Relationship: Press release also helps to build relationships with journalists, bloggers and influencers. Customer relationships are vital as it also helps in the future to get media coverage. 


  • Gets the word out: The press release helps to get the word out about the launch of new products, services, events and campaigns. 


  • Help Manage Crisis: In case of any crisis, the press release helps companies to put out their story in front of their audience to avoid any negative coverage. 


It has become essential for every company, business or brand to have a PR agency. They not only make your work easier but, at the same time, saves you time and keep you ready for any crisis. You can find a long list of PR agencies in Pune. Looking for the best PR agency in Pune? PR Macaw is the right fit for you. We have a professional team who have years of experience. Using the right tools and strategic campaigns, we offer incredible PR services in Pune to companies. Our expertise and attention to detail have made us one of the best PR agency in Pune. Choose us from the list of PR agencies in Pune. Get a PR company in Pune now with PR Macaw.

PR (press release) agency aims at promoting their clients and building a successful and honest image of theirs. Though it sounds similar to an advertising agency, their way of working is different. Advertising is paid for by the client and has the advantage of third-party validation. 


The PR agencies provide press statements to journalists, editors, news agencies and other online and offline print agencies. 

A distributive service selects the 'influencers', journalists and editors to send the press release. Therefore, it is vital to choose the right distributors to whom the press release has to be sent. Thus, if we have to define a press release distribution service, it distributes the press release of clients' brands to the target audience and the public. 

You need a PR agency to keep your company ahead of others. Choose PR Macaw from the list of PR agencies in Pune. Book an appointment now.

If a company is seeking a PR agency to advertise its products and services, it is crucial to choose the right one under their budget and circumstances. The first thing to look for is the agency's experience, the companies it has worked for, and the testimonials of previous clients. It will give you a lot of ideas about their services.  


Before selecting any PR agency or press release distribution agency, make sure that you review their past press releases and feedback report. Along with that, it is also essential to check whether the agency posts frequently on its corporate website or not. 


'Opinion Leader' has become a famous phrase nowadays. It refers to a person who can make the masses understand social, cultural or technological trends. Thus they influence people with their explanations. The term' opinion leader' is as much a psychological term as a cultural one. 


In the field of public relations and advertising, journalists, editors, news directors and columnists play the role of opinion leaders. Hence, a good press release distribution service is vital for companies who want to raise their reputation in the market. 


The more the press release is distributed, the more the audience will engage with it. Hence, the main goal is to expand the coverage zone to ensure that as many potential consumers see it as possible. 


When choosing a PR agency in Pune, one has to decide after thorough research. Therefore, having one of the top companies on the list of pr agencies in Pune is vital. PR Macaw is one of the best PR agency in Pune. We offer full-fledged PR services in Pune. Our expertise and experience make us one of the best choices and an incredible PR company in Pune.

There are various benefits of hiring a press release agency. Here are some of the reasons why one should hire a press release agency: 

  • Help reach your brand excellence


Word of mouth can not make you reach your target audience and build a reputation. Here is when the PR agency comes for your help. They work with your team to assist you with the right communication strategy, content and tone of voice. 


They make use of their expertise to come up with new and innovative ideas. Above all, the agencies have already established relations with the media and journalists. Thus they can tailor content to the right platform and publications. 


Hence, the PR agency helps you to put your abilities and energy in the proper context. Hence, they can help you reach your marketing goals much better. 

  • Saves time and boosts the company's abilities


The work of recruitment marketers has increased a lot. They are responsible for all the jobs associated with a client or candidate's engagement. Thus, it becomes impossible for marketers to work on all aspects at a given time. Here an external agency comes to your rescue. They focus on other areas and let you reach your marketing objectives. 


It is just like extending the in-house team. The PR agency you hire should have the right fit with the existing team. They should completely understand the business to choose the right tone. A PR agency is there to help you reach your goals and make your work easier. Having a PR agency has become essential. They help to promote your company or business in a consistent, authentic and engaging way. 

  • Cost-effective


Some may think that hiring an in-house PR manager would be more cost-effective than hiring an agency. But in reality, a single person can only meet some requirements. So having a PR agency in your budget can help you reach your goal or even exceed it. In addition, when hiring an agency, you don't have to worry about any team member on holiday or sick leave. 


When looking for creative and new ideas, nothing can match the expertise that an agency brings with itself. But, along with that, a PR agency also brings itself the set of right and expensive tools, which generally costs more than the agency fee. 

  • Increase ROI


PR agencies are specialised in reaping the maximum engagement under budget. They come with tried and tested formulas and know what can work for you and what does not. They provide you with metrics of media impressions, social engagements, website traffic, conversion rates, etc., which help you know whether your campaign is working. In addition, it helps to provide your senior managers with a detailed and easy lookout into the company's performance and work towards achieving the goals. 

  • Help at times of crisis


Every company, whether big or small, never wants to hit a blow. However, it is never guaranteed that things will work smoothly forever. And when an unexpected blow PR agency can help a lot. It is vital to deal swiftly and appropriately when your company becomes the centre of unwanted public and media attention. Hiring a PR agency means being ready for any crisis ahead. They keep you prepared with media questions, statements, and media training for key personnel. 


In today's time, it has become crucial to hire a PR agency in Pune. They make work easier, save time, boost your business, get more engagement and prepare you for the time of crisis. There is a long list of PR agencies in Pune to choose from. That is why choosing the right PR company in Pune becomes quite tricky. If you are looking for the best PR agency in Pune, then you are in the right place. PR Macaw is at the top of the list of PR agencies in Pune. We have the right team and tools that have been proven for the companies. We have years of experience, and that is why we are known as one of the best PR agency in Pune.

Explore Growth Digital PR 5x More Value vs Traditional PR