A press release is an official announcement done on behalf of the company through media channels and publications. It is done to deliver specific information about the company, such as a product launch, planned event, partnerships, etc., which the company wants the customers to know about.

The best way to reach out to the maximum number of people is through media channels. It helps in faster spreading of the message through the broad audience base and hence create the buzz the company targets.

A press release is a piece of newsworthy information broadcasted on news channels. It is a part of the marketing strategy but is precisely prepared, inserting information to garner the attention of the masses. It is ready with quotations and statistics about the product with a striking headline.

The press release aims to get the media's attention on their product or services, convey information, and create a buzz about the company. If you are searching for a PR agency in Ranchi, you can look up the popular PR agency Ranchi online or contact us at PR Macaw. We are one of the most famous PR agencies in Ranchi, with a high reputation in the industry. We have been consistently striving to achieve the targets and beyond them to help you achieve your dream level. Hence, you can contact us at PR Macaw and end your search for the PR agency Ranchi.

After understanding what a press release is and how it serves your business, you might want to know how to use it better and differentiate it from other social media campaigns. Here are some of the reasons why companies draft a well-crafted press release to media outlets:

• Builds trust: The press releases are done through journalists who have huge fans following themselves. Their word of mouth builds credibility about your brand, and people are assured that it is the right product or service. A well-written press release would also strengthen your company's bond with the journalist. Hence, the chances of your press release being picked up by them would increase, thereby increasing the reach.

You can also keep a portfolio of content on your website for your existing and future customers to see. 

• Enhance SEO performance: While preparing the press release, you can add specific keywords and links of related products to your website. Hence, it is also acting as content for your business. Higher and better SEO would result in a higher ranking in the searches, increasing the footfall and impression of your website. 

• Announcements: Press releases are a perfect option if you want to create curiosity and excitement among the audience about your upcoming product. Press releases are used for the announcement of :

1. Upcoming sales and events
2. Product launch 
3. Management changes 
4. Surveys and study results
5. Financial growth and news
6. Branding of new products and rebranding of others 
7. New strategies and plans

The primary distinguishing factor between a press release and a marketing advertisement is that press releases focus on important content. Therefore, while preparing it, think of the topic and question yourself if you want to read something.

• Content: The press release is also a website and social media content source. The press release consists of statistics, information and catchy lines that can be broken and used in the form of posts. For instance, a part of the press release can be picked up and used in the following:

1. Blogs giving more information about the topic
2. Social media posts
3. Slideshow for presentation

You can organise all your press releases in a single portfolio on your website if you want. It can help boost SEO and prove your company's value to customers and journalists.

• Create momentum: One of the main reasons for doing a press release is that they create a story for your brand. As they are present in a portfolio on your website, it shows the launch and progress of your products and growth in general. If press releases are done regularly, it shows that the business is moving ahead. It is a way of communicating to your customers, managers, and potential partners about the growth and journey of your business. It is also a way of assessing the growth and development of your organisation. 

If you are searching for a PR agency in Ranchi, we at PR macaw are here to help you in all possible ways. We provide consultancy services and have been in the field of making brands, concise PR writings, etc. We aim to add the most value to your company through our creativity and experience in the field.

Press releases have been in the market for several years now. It is one of the first things that comes to the brands' minds while planning their PR strategy. It must be drafted in the most precise and concise manner. A good press release would leave a long-lasting impression, while an improperly written press release can hamper your growth and business. It can create a bad image in the eyes of the journalists who would avoid future relations with your company. Hence your press release should have an eye-catching headline, well-defined content, images, graphics and required information. You can do for press releases:

• Product launch: A new product can attract the eyes of potential customers. The press release should contain all the product specifications, piercings, availability, options, etc., which the customer would need while checking the product. 

• Merger and acquisitions: A change in the management pattern and organisation can attract stakeholders and investors. The press release should have all the related information; the changes brought in, details on merger and acquisition, point of view of the leaders, etc.

• Product updates: Just like a new product launch, an update in the existing product can also attract customers. The press release should have all the information about why the product has been updated, changed, advantages, etc.

• Events: A crucial part of marketing is to host events and involve media outlets and popular journalists. In the press release, add the details of the event, the purpose of the event, the date and venue, who should visit, etc.

• Partnerships: It is beneficial for both parties to be involved in a press release in case of partnerships. It creates awareness about the company. Please include the reason for the partnership, how it would add value to the business and further details for the existing stakeholders.

• Rebranding: Rebranding can be done with a grand announcement with details of the changes, advantages of the update, reason for bringing the change, date of the event, quotes from the top leaders about the rebranding etc.

• Executives hiring/promotion: The important leadership positions represent the organisation. It helps maintain and enhance the company's reputation in the market. 

• Awards: Awards and milestones achieved go a long way in building the brand's credibility. It should include information about the company and distinguishing factors which sets them apart.

Hence, if you are looking for a PR agency in Ranchi to draft more press releases on the above-stated occasions, you can contact us at PR Macaw. We help you in enhancing and levelling up your business manifold times. Get to know more about different ways of corporate writing, relations writing, etc. There are several PR agency Ranchi, but certainly, if you want to reach a new level in your business, you can contact us at PR Macaw.